Making The Web

Web Marketing – How to Get your New Web Site in Google

Do you run one of the 175,000 of companies which just started a site that has no traffic? One of the biggest falsehoods about web marketing is that simply setting up a website will bring you people who turn into paying customers – alas, that just doesn’t seem to work out. An unfortunate many believe in what I refer to as “Field of Dreams” web marketing, thinking “If you build it, they will come.”

Have you been wondering:

• Why does web marketing seem valuable for a handful people, but not others?
• How much time will it be until my website begins making it into the search engines?
• When will [my site] begin making money?

Is my website even listed in Google?

Just because you build your website, doesn’t result that Google will index your website. It’s easy to see if Google has indexed your website by looking on Google for “site:mydomain.tld”, e.g.: “site:EnvisionSoftware.com”. If your results come back with any listings at all, Google has found and crawled your site. If Google responds with the infamous “Your search did not match any documents”, they’ve never heard of you – they just don’t know that your website exists at all.

How do I get my website into Google?

Sure, you might try to “submit” your web site to Google, but that will put you in a huge list of web sites hoping to get added. The hands-down best choice for getting added fast is to have a link
to
your website – somewhere. Once you have a link to your website, and Google learns about that link, your website will be in line for fast-indexing.

So how do you get that first link?

There are several ways to do this, without spending a dime. You can:

• Have a buddy set up a link to your website from theirs,
• Submit a guestbook entry with a link to your website,
• Enter a comment on someone’s blog providing a link to your website,
• Set up your own blog on LiveJournal.com and link to your website,
• Set up an account on a social bookmarking site like Reddit and add a bookmark for your website,
• Author a free reprint article and submit it to SearchWarp, EZineArticles, or Free-Reprint-Articles.com

The more often Google checks the place where your link was put, the sooner Google will know that someone out there linked to you. Some places are updated as seldom as once every few months, others are checked a couple of times every hour. The best ways to get your site crawled are via social bookmarking services or article marketing.

Assuming you have access to your website logs, look through the records for hits by something called GoogleBot. This is the bot used by Google to spider around on the web. After you discover that Google has started crawling your website, it won’t be long until your
site:
query starts showing results. But, this is the first step toward Google success…

Okay, so when do I start getting traffic?

Now that your website is listed, why doesn’t it come up in Google? If you dug through every page of search results, you’ll find that website is near the end of results for every possible search term but your company’s name. And if that business name is fairly common, you’re probably at the end of that list, too.

Playing in the Sandbox…

Your website will be hidden in a special state that search engine optimization experts call “the sandbox”. Even [if your website may be incredibly] well networked, appreciated, and designed – it just doesn’t wind up on search results until it has aged sufficiently to Google to know that your website is not a spam-site.

The amount of time your website hangs out in the sandbox depends on many things and Google won’t spill the beans. The chief thing to bear in mind is that web marketing is a long-haul effort. There aren’t any short cuts you can take to outsmart Google. They do their best to ensure that people are provided with the best search results. Making your website suffer through the sandbox is Google’s mechanism for meeting surfers needs and keeping their ranking as the number one search engine.
About the Author

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success. When pubishing your Free Reprint Articles, upload a rendition to Free-Reprint-Articles.com .

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