Making The Web

A Practical Guide to Decrease Web Page Load Time

Why is it important for your pages to load fast you might ask.  The answer is easy; if your pages load slowly you will loose sales.  From a consumer perspective you have a fraction of a second to show activity.  Your page doesn’t have to load completely but they certainly need to see some activity right away.  Consumers are impatient and have been trained by the major sites that pages start displaying immediately.  If you don’t have fast loading pages, most consumers will go to the next site.  It’s not just consumers that value speed, major search engines have stated that it is important for pages to load fast if you want them indexed.  The faster page loads, the more pages you will get indexed.  Some search engines have come out and stated that they will even downgrade your paid search marketing if your pages load slowly.  What can you do to increase page load speed?  Below are the techniques I used to successfully decrease the time it takes to load web pages.

 
Web Server Optimization

SQL Server Optimization
The first thing to check is your disk using PerfMon (Windows Performance Monitor).  Use this to determine if your physical disk is keeping up.  Using PerfMon, select the PhysicalDisk object, Avg. Disk Queue Length counter, then the instance for the drive your SQL database is installed on.  This indicator count will vary based on if the drive you are monitoring is part of an array but it’s best to keep the average below 1 if possible.  See Microsoft’s documentation on this for more information especially when calculating for drive arrays.  http://support.microsoft.com/kb/146005

Next you want to check SQL memory usage.  By right clicking the server in Enterprise Manager and selecting properties you can view the Memory tab.  Use this tab to give as much memory as you can afford to SQL.  The more memory you give the SQL the more data it can cache, thus returning results faster.  Does your server have more than 2GB memory?  If so use this guide to configure your server to see all that available memory http://support.microsoft.com/kb/283037 then this guide http://support.microsoft.com/kb/274750 to configure SQL to see more available memory.  To make sure SQL is using available memory don’t use task manager as it may report incorrectly.  Instead use PerfMon Process Object, Working Set Counter, sqlservr Instance.  Give your server time to build up its cache after restarting before checking this counter.

You want to make sure your CPU can keep up.  Caution this counter can be misleading.  Although you may be recording sustained high CPU utilization this may not mean you need a faster CPU, the lack of adequate disk speed and memory may be artificially increasing CPU utilization.  If CPU utilization is averaging over 80% for an extended period of time and you have already ruled out memory and disk as an issue you may need to upgrade your CPU(s).  Use PerfMon to track CPU utilization using the Processor Object, % Processor Time Counter, and applicable instance if you have more than one CPU.  If your server has more than one CPU and you can afford to let SQL use more than one, right click on the server in Enterprise Manager, select Properties, and then the Processor tab.  This will allow you to select multiple or all CPUs for SQL utilization.

Bandwidth is a little more obvious but still needs to be mentioned.  If you have sustained high bandwidth utilization this will become a bottleneck causing slowdowns.  Bandwidth utilization can be a bit harder to check.  If you are using a hosting company they should be able to tell you (typically with some type of real time monitor that you can log into) what you are averaging with bandwidth as well as spikes in bandwidth.  You will want to make sure you have plenty of available bandwidth from your hosting company especially during the busy part of your day.  If your hosting company cannot provide these reports you can utilize a hardware or software sniffer to determine bandwidth usage.  The key is to make sure your connection can handle much more than you typically use.  If you are averaging 80% utilization you should consider upgrading your connection.

Now that you have checked the major hardware bottlenecks put your DBA hat on and make sure your indexes are up to date.  If you’re not an experienced DBA that knows the best way to manage your indexes, use SQL Profiler (Tools, SQL Profiler from Enterprise Manager).  Create a new trace and select the SQLProfilerTuning template.  Make sure the time you record is long enough to collect data on regular activity.  Additionally if you can generate additional traffic (especially traffic that causes slowdowns) you will want to do as much of this as possible while collecting data.  Once you have finished collecting data, click Tools, Index Tuning Wizard.  Use the profile you just created and make sure to select the database in question.  When finished running apply any changes suggested.  You may need to run this multiple times until there are not recommended changes.  Additionally as you make changes to your database such as adding new fields you will want to run this entire process again to find and apply new recommendations.  I like to run this process on the regular basis just make sure everything is running smooth.  As a side note, make sure every table in your database has a primary key. 

Once you have optimized your indexes run SQL Profiler again to check what kind of activity you are having on your SQL server. Do you have long running queries that could be changed to run more efficiently?  Do you have queries that are being run over and over that you could cache inside your website application?  As you make upgrades and additions to your web pages you many times will add extra queries to your database.  Go through your pages and find out if you can combine queries to return information with one query instead of two.  If you have to make multiple queries, try to make one connection to the database, and then use that same connection for all the queries.  This way you are not making repetitive connections to the database one after the other.  Making a database connection can be time consuming and resource intensive.

The way you partition your database across drives on your SQL server can help if you are suffering from high disk utilization.  The following configuration has worked well for me note that each partition is on a separate physical drive:
C: Operating System and SQL executables
D: Database File – RAID 5
E: SQL Log Files
F: Temp Database
G: Backups

Using RAID 5 on the D drive allows very fast reads because multiple drives can respond to the request.  Additionally requests do not have to wait for writes to the Log Files or Temp database.  Because the D drive is for read data, SQL can more effectively use memory to cache frequent requests.  There are a lot of write requests to the SQL log files and temp database so giving them they’re own separate drive reduces contention.  It goes without saying that using drives with higher RPM, more throughput, and a larger cache will assist your SQL server to run faster.

Web Server Optimization
Since almost every page the typical Internet retailer website has will make some type of database connection, your bottleneck will probably be retrieving data from SQL.  If this is the case you probably won’t need to do much optimization for your web server.  Generally speaking you will want to make sure the server has plenty of CPU, memory, and disk resources available to your web server.    Increasing memory to allow more web page caching (see caching section of this article) is one area you can really boost page load time.  Additionally if you find your disk having problems keeping up try some of the following:
1 Add memory and increase caching
2 If you have logging enabled, move the log file locations to another drive.
3 Make sure your web pages are being loaded from a RAID 5 partition.

Database Backups
I won’t go into all the specifics of database backups as that requires an article of its own.  From a question of performance you will want to schedule your backup to run when you have the most available resources.  If you are backing up to another server, consider backing up to a local drive first, and then backing up across the LAN.  This can help complete the backup faster because it’s done locally, then when transferring the backup to another server you won’t need to be concerned with how long it takes to transfer to another server.  Another option is to setup a separate server that you mirror data to, then you can simply backup the mirrored server instead of the primary.  This mirrored server can also be utilized as a fail over server in the case the primary server fails.

Load Balancing/Multiple Servers
If you are still having problems after you have optimized your web server, database server, web pages, and server hardware you can consider adding servers and load balancing these servers.  Since every situation is different it’s impossible to list every possible configuration.  Below are some examples but it’s important for you to do in depth research to determine  exactly what resources are lacking and what is utilizing those resources so you can make the best decisions on what type of servers to put up and how to load balance.

If you currently run a single server, determine what resources are lacking, probably disk or memory, maybe CPU and what is using these resources.  Typically when moving from a single server to multiple servers you will put in a new server and only put your database on that new server.

Next I’ll show you a configuration with three servers that has worked out exceedingly well for me:
Each server has SQL and IIS installed.  We have one master server and two slave servers.  The master server has our entire database on it, the websites can write orders to this database and our staff can process orders using this database and we keep vendor inventory records up to date on this server.  The master server is the only server that gets backed up.  The two slave servers are setup so that only the parts of the websites and database that are needed for the public to use our websites are replicated.  Therefore any change that is made to the master server is replicated to the slave servers within 15 min. of the change.  Because the public websites write back to the master server the slave servers can run in a “read only” mode which allows them to process an enormous number of requests very fast.  Because our master server only receives writes from the public websites when orders are being taken, it only has to handle a small amount of our public traffic.  As our traffic grows we simply add more read only servers.  In our case we have enough websites that we simply split them up between servers.  If however you have a single website, you can still load balance using a DNS round robin or in more extreme situations an appliance like F5 Big IP http://www.f5.com/products/big-ip/ which can perform smart load balancing based on current server load.

Another popular method is to setup multiple SQL servers (assuming this is the main bottleneck) with separate data.  For instance if you keep your images in SQL, you may want to move them to they’re own server then make a connection to one server for some of your data and to the other server for retrieving images.

Web Page Design

Java Script and CSS Files
Putting Java Script and CSS in files instead of inline allows your browser to cache them instead of reading them each time.  Since your browser has to download each file separately, do your best to keep all your Java Script in a single file and do the same with CSS

Image Optimization
Optimizing images is very important in page load time.  Convert your images to PNG.  Don’t use HTML to resize your images, resize and optimize them prior to uploading.  Try to keep your larger images to a file size under 30K if possible.  There are some advanced optimizations that can be done with inline images, sprites, and image maps but I am not experienced with them for the most part and in many instances management of this can be a nightmare.  Additionally there may be browser support issues. 

Caching
Caching is one way to drastically reduce page load time, especially for popular pages.  Even if your page is dynamic, you may be able to cache it for 4 hours or at least 15 min. 

You can enable browser caching by using the HTML Expires heading for any pages that can cache.  This type of caching tells the visitors browser that if it returns to this exact page it’s doesn’t need to go back to the web server and retrieve the page again.  This will help when people are browsing your site and come back to the same page multiple times.  If the page is more static, like an article page for instance, you may be able to set it to cache for 30 days.  This will allow the same person to go to that page different days without having to hit your server.  The downfall of this caching is that it only helps if people visit your page more than once within the caching time.

Another type of caching is server side page caching.  This allows you to cache a page on the server instead of the browser, therefore when defining the caching time, anyone that requests the page inside of the cache time will receive the cached page.  Server side caching will allow your web server to cache the page in memory (given there are enough memory resources available) which means it does not have to go to the disk to retrieve the page or query the database.  Let’s say for example the front page of your website has a tree view menu that makes multiple database queries to build the page.  If this page is requested many times an hour it will generate a lot of resource strain on your servers.  If you set this page to cache for 15 min. you now only create that resource strain once every 15 min. allowing your server to respond better to other requests and your page will display much faster.  Of all the things you can do to make your site faster, this may have the biggest impact. 

Similar to server side page caching is partial page caching.  This is a little more complicated but allows you to cache parts of your page.  Let’s use the example above again but this time the criteria mandates that we can’t cache everything in the page.  In this case we may want to just cache the menu as the menu is relatively static and is a large resource drain on the servers and slows down page delivery.

Separate Domains
Some browsers will open multiple connections to download files simultaneously but will have a limit to how many per domain it will concurrently download.  To get around this you could move files like Images, CSS, and Java Script to separate domains thus allowing the browser to download more files simultaneously.

Progressive Rendering
Progressive rendering is when you visit a page and you start seeing parts of the page display right away instead of displaying the entire page at once.  This process gives the user feedback right away and they know more is coming.  If your page takes a second or so before it renders to the browser, the user may thing there is a problem and instead of waiting will move to a different page.  Progressive rendering can also give the illusion that the page is loading faster even though it takes the same amount of time to completely render the entire page.  To progressive render your page you may need to tell your back end programming language to pass parts of your page as they render.  Additionally with components like an ASP.NET Gridview you cannot progressively render that component, instead it will render than entire object all at once.  From an HTML perspective you will want to make sure style sheets are loaded in the page head and Java Script is loaded at the end of the page.  Not doing this can prevent your entire page from progressively rendering.

Large Classes
One of the benefits ASP.NET is using extremely rich classes like the grid view.  You could dedicate a complete book (and I’m sure someone has) to explore the features and inner workings of the grid view.  It’s extremely flexible and easy to use.  With a couple simple queries you can define a simple editable grid view.  One cost of using the grid view is that because of all that’s built in it carries a heavy payload.  Many times this is not an issue but you will notice a speed increase for simple display grid views if you generate the HTML and render it in a table or some other rudimentary display manner.

Compression
Remove excessive white space in your rendered code will reduce the size of the data being transferred, thus speeding up the page load time.  Additionally configurations can be made to most web servers to support GZIP (a GNU Compression Utility) http://www.gzip.org/ this can easily cut the size of what you are transferring in half or more.  This involves extra CPU cycles on the server to compress and on the browser to decompress but unless your server is running sustained high CPU utilization you shouldn’t see much of a CPU hit or slowdown because of this.  On a side note, utilizing this compression could cut the bandwidth portion of your hosting bill in half or at least free up extra bandwidth.

Website Errors
Errors will slow everything down, not to mention annoying your customers.  Every time your back end code or web server has to engage error processing it takes extra resources away from your server.  Capture coding errors using error control is the first step.  As a common practice I have all errors emailed to me so I am forced to see them and mentally acknowledge them.  This also helps me judge the frequency of the errors.  Because I am always seeing them it’s usually on the top of my list to get them fixed.  Over time coding in fixes for all the possible errors will prevent error control from having to engage as often thus increasing overall performance.  The other errors you will want to keep track of are the web server errors such as 404 (Page Not Found).  You can track the occurrence of these errors in your server web logs.  If for instance, there is an old link to a page that no longer exists, instead of letting the web server generate a 404 error, place a file (same name and location of the missing one) with a friendly “does not exist” message or a script to redirect to another page on your website.

There are certainly many additional things you can do that don’t fit the scope of this article.  This is meant as a practical guide for the small to mid size Internet retailer.  I hope you have found this informative and at lease consider each one of these techniques before exploring more in-depth or expensive solutions. Here is a free Web Page Load Time Tracker that you can use to monitor the speed at which your pages load over time. This resource is unique in that it uses an actual web browser to render the page including downloading and displaying CSS, Images, and JavaScript.  Set this up now on all your different pages so you have data to chart against when you make changes to your site.

 

About the Author

Edgar E. Kneel is the lead programmer and systems architect for a popular Internet retailer.

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How You Can Nostalgic Look Back at 90s Web Design?

A nostalgic look back at 90s web design, and a warning to anyone whose website is an accidental anachronism. 
Remember the days when every PC was beige, every website had a little Netscape icon on the homepage, Geocities and Tripod hosted just about every single personal homepage, and “Google” was just a funny-sounding word? 
The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant poring through several pages of listings rather than glancing at the first three results–but at least relatively few of those websites were unabashedly profit-driven. 
Hallmarks of 1990s Web Design 
Of course, when someone says that a website looks like it came from 1996, it’s no compliment. You start to imagine loud background images, and little “email me” mailboxes with letters going in and out in an endless loop. Amateurish, silly, unprofessional, conceited, and unusable are all adjectives that pretty well describe how most websites were made just ten years ago. 
Why were websites so bad back then? 
Knowledge. Few people knew how to build a good website back then, before authorities like Jakob Nielsen starting evangelizing their studies of web user behavior. 
Difficulty. In those days, there weren’t abundant software and templates that could produce a visually pleasing, easy-to-use website in 10 minutes. Instead, you either hand-coded your site in Notepad or used FrontPage. 
Giddiness. When a new toy came out, whether it was JavaScript, Java, Frames, animated Gifs, or Flash, it was simply crammed into an already overstuffed toy box of a website, regardless of whether it served any purpose. 
Browsing through the Internet Archive’s Way Back Machine, it’s hard not to feel a twinge of nostalgia for a simpler time when we were all beginners at this. Still, one of the best reasons for looking at 90s website design is to avoid repeating history’s web design mistakes. This would be a useful exercise for the tragic number of today’s personal homepages and even small business websites that are accidentally retro. 
Splash Pages 
Sometime around 1998, websites all over the internet discovered Flash, the software that allowed for easy animation of images on a website. Suddenly you could no longer visit half the pages on the web without sitting through at least thirty seconds of a logo revolving, glinting, sliding, or bouncing across the screen. 
Flash “splash pages,” as these opening animations were called, became the internet’s version of vacation pictures. Everyone loved to display Flash on their site, and everyone hated to have to sit through someone else’s Flash presentation. 
Of all the thousands of splash pages made in the 1990s and the few still made today, hardly any ever communicated any useful information or provided any entertainment. They were monuments to the egos of the websites’ owners. Still, today, when so many business website owners are working so hard to wring every last bit of effectiveness out of their sites, it’s almost charming to think of a business owner actually putting ego well ahead of the profit to have been derived from all the visitors who hit the “back” button rather than sit through an animated logo. 
Text Troubles 
“Welcome to…” Every single website homepage in 1996 had to have the word “welcome” somewhere, often in the largest headline. After all, isn’t saying “welcome” more vital than saying what the web page is all about in the first place? 
Background images. Remember all those people who had their kids’ pictures tiled in the background of every page? Remember how much fun it was trying to guess what the words were in the sections where the font color and the color of the image were the same? 
Dark background, light text. My favorite was orange font on purple background, though the ubiquitous yellow white text on blue, green or red was nice, too. Of course, anyone who will make their text harder to read with a silly gimmick is just paying you the courtesy of letting you know they couldn’t possibly have written anything worth reading. 
Entire paragraphs of text centered. After all, haven’t millennia of flush-left margins just made our eyes lazy? 
“This Site Is Best Viewed in Netscape 4.666, 1,000×3300 resolutions.” It was always so cute when site owners actually imagined anyone but their mothers would care enough to change their browser set up to look at some random person’s website. 
All-image no-text publishing. Some of the worst websites would actually do the world the service of putting all their text in image format so that no search engine would ever find them. What sacrifice! 
Hyperactive Pages 
TV-envy was a common psychological malady in 1990s web design. Since streaming video and even flash were still in their infancy, web designers settled for simply making the elements on their pages move like Mexican jumping beans. 
Animated Gifs 
In 1996, just before the dawn of Flash, animated gifs were in full swing, dancing, sliding, and scrolling their way across the retinas of web surfers trying to read the text on the page. 
Scrolling Text 
Just in case you were having a too easy time tuning out all the dancing graphics on the page, an ambitious mid-1990s web designer had a simple but powerful trick for giving you a headache: scrolling text. Through the magic of JavaScript, website owners could achieve the perfect combination of too fast to read comfortably and too slow to read quickly. 

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About the Author

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Web Marketing – How to Get your New Web Site in Google

Do you run one of the 175,000 of companies which just started a site that has no traffic? One of the biggest falsehoods about web marketing is that simply setting up a website will bring you people who turn into paying customers – alas, that just doesn’t seem to work out. An unfortunate many believe in what I refer to as “Field of Dreams” web marketing, thinking “If you build it, they will come.”

Have you been wondering:

• Why does web marketing seem valuable for a handful people, but not others?
• How much time will it be until my website begins making it into the search engines?
• When will [my site] begin making money?

Is my website even listed in Google?

Just because you build your website, doesn’t result that Google will index your website. It’s easy to see if Google has indexed your website by looking on Google for “site:mydomain.tld”, e.g.: “site:EnvisionSoftware.com”. If your results come back with any listings at all, Google has found and crawled your site. If Google responds with the infamous “Your search did not match any documents”, they’ve never heard of you – they just don’t know that your website exists at all.

How do I get my website into Google?

Sure, you might try to “submit” your web site to Google, but that will put you in a huge list of web sites hoping to get added. The hands-down best choice for getting added fast is to have a link
to
your website – somewhere. Once you have a link to your website, and Google learns about that link, your website will be in line for fast-indexing.

So how do you get that first link?

There are several ways to do this, without spending a dime. You can:

• Have a buddy set up a link to your website from theirs,
• Submit a guestbook entry with a link to your website,
• Enter a comment on someone’s blog providing a link to your website,
• Set up your own blog on LiveJournal.com and link to your website,
• Set up an account on a social bookmarking site like Reddit and add a bookmark for your website,
• Author a free reprint article and submit it to SearchWarp, EZineArticles, or Free-Reprint-Articles.com

The more often Google checks the place where your link was put, the sooner Google will know that someone out there linked to you. Some places are updated as seldom as once every few months, others are checked a couple of times every hour. The best ways to get your site crawled are via social bookmarking services or article marketing.

Assuming you have access to your website logs, look through the records for hits by something called GoogleBot. This is the bot used by Google to spider around on the web. After you discover that Google has started crawling your website, it won’t be long until your
site:
query starts showing results. But, this is the first step toward Google success…

Okay, so when do I start getting traffic?

Now that your website is listed, why doesn’t it come up in Google? If you dug through every page of search results, you’ll find that website is near the end of results for every possible search term but your company’s name. And if that business name is fairly common, you’re probably at the end of that list, too.

Playing in the Sandbox…

Your website will be hidden in a special state that search engine optimization experts call “the sandbox”. Even [if your website may be incredibly] well networked, appreciated, and designed – it just doesn’t wind up on search results until it has aged sufficiently to Google to know that your website is not a spam-site.

The amount of time your website hangs out in the sandbox depends on many things and Google won’t spill the beans. The chief thing to bear in mind is that web marketing is a long-haul effort. There aren’t any short cuts you can take to outsmart Google. They do their best to ensure that people are provided with the best search results. Making your website suffer through the sandbox is Google’s mechanism for meeting surfers needs and keeping their ranking as the number one search engine.
About the Author

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success. When pubishing your Free Reprint Articles, upload a rendition to Free-Reprint-Articles.com .

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What to Avoid on Your Site

It is quite easy to build a web site. It is even easier to really annoy your web site visitors.

Build A Winner

Anyone can build a web site. Building a good web site is another story. Web designers can easily avoid some of the most common mistakes by watching out for the following pitfalls:

1. Pop-Ups – Pop-ups can really annoy a visitor as these advertisements that open automatically in a new window can be quite distracting. The visitor might be interested in looking at the content of your site but a pop-up can force the visitor to focus on other things. A better way to annoy visitors is by having pop-ups that spawn more pop-ups when the visitor tries to close the first one.

2. Never Ending Web Pages – Another way to annoy your web site visitors is by putting mass amounts of information on one long continuous page. The visitor will keep scrolling endlessly down the web page only to get lost in web site content unrelated to what he or she was looking for in the first place. Long pages are one of the easiest ways to make a web page look hokey. It is much better to keep web site pages short and sweet so that it is easy for the visitor to get right to the information that is being looked for.

3. Excessive use of Graphics – Some web developers think that by using flashy graphics they can attract visitors to their site. Instead, the visitors are likely to get irritated. Too many graphics will make your web site download very slowly. Due to slow download speeds people might leave your web site before even knowing what your site has to offer. In this fast moving world, nobody has spare time to sit and wait until your web site pages load. This is particularly true for the 42 percent of people still on dial-up.

4. Under Construction Pages – Another way to irritate your web site visitors is by diverting them to a page which reads “under construction”. Most people try to find content oriented web sites and if they come across your web page that reads “under construction,” the visitor is likely to be annoyed, having spent time getting there with no positive result.

5. Plug-Ins – Some web sites use plug-ins that visitors have to install before they can view the web site. This is one of the easiest way to really annoy your web site visitors. Some people feel that if they like a particular program then others should like it as well. A web developer might like a good-looking icon program which needs to be installed before his or her web site can be viewed. If the program is obscure and not used by most people, this will only be a source of discontent when things do not work properly on the site. Don’t make people download software to see your site. Never ever make them take extra steps to do something.

6. Lack of Content – Most people like content oriented web sites that give information on specific topics. Even search engines love content-based web sites and will rank content heavy sites higher in search results. Usually people visit a web site to see what benefit the site can offer them. Lack of proper content results in annoyed visitors leaving the web site.

7. Music – A few years back music was quite common on the web and many web sites had music that automatically played. Gradually people have realized that music creates a lot of distraction and is a nuisance to a lot of people. If you really want music then a choice should be given to the visitor to switch it on or off. Remember, may people surf the web with music playing already or while sitting in their office. When a web site automatically plays music, it will aggravate them to no end.

8. Inconsistent Page Design – Some sites are designed in such a way that after moving from one page to another the visitor feels as if he or she has come to a totally different web site. There should be some uniformity in page design or else visitors will feel lost and disoriented.

By paying close attention to factors that can annoy web site visitors, web site owners and designers can keep their visitors happy. Following, or rather not following, these eight web site annoyances, webmasters can make the most of each web visitor.

About the Author

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How to Get Traffic and Promote Your Web Site

No matter what your online product or service is, you need to attract traffic and promote your Web site. This is the only way to get more visitors to your site. It is also the only way to get people to buy from you. More traffic equals more revenue for you. So, what is the best way to do this?

Offer Something Free

Everyone enjoys getting something of value for nothing in return. Web surfers are no different. Attract traffic to your Web site by offering a free and valuable gift. You don’t have to spend money to offer these “freebies.” Use your imagination. Offer a free newsletter, e-book or tutorial that relates to what you are selling. Request their e-mail addresses when they sign up for the newsletter, but don’t alienate them by spamming their e-mails afterward. Just send them the free newsletter and leave them alone. If the newsletter offers helpful information, there is a strong likelihood they will return to your site. They may also recommend your site to others.

By offering this valuable free item, you are gaining the interest of thousands of potential buyers. Visitors will already be interested in your product and your newsletter will begin to mark you as an authority on your area of expertise. You can also allow others to post your free item on their sites. This will give them more potential visitors while bringing more traffic to your site through their marketing efforts. Everyone wins.

Position Your Web Site in the Search Engines

The first step in any search engine positioning is getting your URL listed by all the major search engines. To improve your ranking and get more traffic to your site, you need to optimize all of your pages. Use keywords in your content that potential buyers may use in their search.

Use Marketing Articles

Get your site linked to many other sites. One way to do this is through article marketing. Write articles and list them with free article directories. Other Web owners can download your article from a directory and post it on their own site. The original author information will be intact, so any time a visitor clicks on your article they will be redirected to your Web site. As your articles are posted on more sites, more traffic will come to your Web site.

Offer an Affiliate Program

Using a “pay for performance only” method, you can offer to include your Web site visitors in your profits. Offer to have them post a link to your Web site on their own site. Each time you gain traffic from their link, they get paid a pre-determined amount.

These are a few ways to increase traffic to your Web site. Now let’s look at some ways to promote your Web site.

Online Promotion

There are many ways to promote your Web site online. It is important to try several of them to determine which ones work best for you. Some of these are:

* Place your URL on all e-mail signatures. Every e-mail you send out advertises your Web site. If it is forwarded, then more potential visitors will see the address.

* Use search engine optimization (SEO). Learn how the search engines rank and index Web sites. Spend time improving your Web site to get it placed higher in the listings.

* Fine-tune your Web site content. You have the ability to rewrite, move, add and subtract the existing content on your Web site. Keep recreating it until it looks and performs the way you want it to.

* Improve your page titles. Search engines index your pages by their titles. Be sure your working page titles are performing for you.

* Check out your Web site’s statistics. You can access the performance statistics of your Web site. These statistics break down your site’s performance into several categories. This will tell you what is working for you and what isn’t.

Offline Promotion

The best and least expensive ways to promote your Web site offline are by placing your URL on various marketing materials. These can include your letterhead, business cards, uniforms, or promotional literature.

When building an online business, getting traffic to your site and promoting that site are your two main objectives. Once you develop a sound marketing strategy for getting your name out there, your business and profits will steadily grow and you will succeed.

About the Author

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Create Visitor Friendly Web Pages

There is no reason to create a site unless there is traffic coming in. A huge source of traffic for a lot of internet sites is of course search engines like Google, Yahoo, MSN, and others. Therefore, by building a search engine friendly website, you should be able to rank more easily in search engines and attract more customers.

The biggest search engines use automated crawlers or bots to index websites to place on their search engine result pages. They will follow links to a website page, read the content and record it in their database, then pull up the listing as people search for it.

Don’t embed important info in Flash or images. Search engines can only read text in your source code so doing so could make your search engine ranking affected dramatically. Also, too much Flash, such as movies, can slow your site down a lot, even on a high speed connection.

Use meta tags accordingly on each page of your site so that search engine bots know what that particular page is about and whether or not to index it. No need to overdo it however, tags don’t carry the weight they used to have, but meta tags will assist the search engine so they will crawl and index your site more frequently.

Stop using depreciated HTML tags in styling your page if you are doing so. Use CSS (Cascading Style Sheets) instead because they are more effective, efficient, and easier to work with. Using HTML to style a page creates unneeded bloat. By using CSS you will make your pages much lighter and quicker to load up.

Remember that internet users will generally leave a web page if it doesn’t load fully within 10 seconds or so, therefore make sure your website is displayed to the visitors as quickly as possible to retain their attention.

And finally, if your site is quite large, strongly consider putting a sitemap up. If a visitor gets lost or is not sure where to find a particular page, the sitemap is the best way to navigate to where they need to go and with ease. And putting up visitor friendly websites is the best way to keep a potential customer in the first place.

About the Author

Web publisher and author for the past 15+ years. Visit Techno Blog for free SEO tools, eBooks, tech news and more!

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X-Twin DIY Twin Trainer Silverlit RC (Remote Control) Plane Kit Is Easy To Build $29.8 Similar in specification to the basic X Twin RC airplane do it yourself (DIY) kit, but with the addition of a durable and attractive biplane design airframe that provides excellent flight performance. The X-Twin Standard radio control plane features separate receiver and battery modules that could be easily fitted into your own custom design rc aircraft if desired. The X-Twin standard radio control plane features separate receiver and battery modules that could easily be fitted into your own custom design rc aircraft if desired. Want to fly 2-3 RC planes at once? No problem. Order up to 3 or more of these rc planes today and we will give you 3 different radio frequencies! The X-twins proportional power is provided by twin pusher electric motors with accurate steering created using differential thrust. This RC airplane kit requires straight forward assembly with full step-by-step instructions included. The high capacity 3.7 volt Li-Po flight battery is easily charged in around 20-30 minutes from the transmitter’s built in charger and provides excellent flight duration. Available in 3 different frequencies permitting up to three RC planes to be flown simultaneously. Features: Semi Assembly RC Model Kit Step by Step Assembly Manual 3.7V Li-Poly Battery Easy to Modify Charges Through Transmitter Full Functional Digital Proportional Radio Control Comes in Three Different Frequencies Includes: Silverlit X-Twin DIY Twin Trainer Standard RC Plane Kit Battery Requirements (Not Included): 6 AA Alkaline Batteries for Transmitter See related categories of RC planes , electric RC airplanes , beginner RC airplanes , remote control airplane kits , and RC toys for sale.

Low Cost Web Page Hosting Can Help Online Businesses to Minimize Cost and Maximize Profits

Virtually all kinds of businesses from any sector can utilize the Internet technology to reach a broader market and to cater to larger customers. Realizing the potential of website to promote products and services, many companies have used this to do their promotion and advertisements.

By utilizing the internet and learning how to search around online, you can shorten the gap and find new ways of researching and finding your next Low Cost Web Hosting company. By learning to be diligent and taking your time you can easily research and rate web hosting companies and make a good decision based on this research.

Another benefit of websites is that companies can enjoy much easier business transactions for their customers and trade partners. With virtually just a click of a mouse, people can benefit from faster transaction, feedback, and other business operations which were once would take longer period of time to be executed.

Fortunately for small and medium scale enterprises, there are many discount web hosting which not only provide cheap service, but also high quality package deal for their clients. With the continuous rising of this market, the competition no longer just focused on the lowest price, but more importantly, on the highest possible service performance.

Some people are weary to choose low cost web hosting thinking that the service may be compromised, but contrary to this popular belief, there is a growing number of affordable web hosting which offers impressive service which may even surpass the one being provided by more expensive web hosting service providers. To allay some concerns of people, budget web hosting companies are usually those big market players who have thousands of clients which makes it possible for them to split the expenses of maintaining a server.

Another good thing about choosing a discount web hosting provider is that most of these companies provide professional web designers who can help businesses to utilize the ecommerce tools which can maximize their profits while minimizing their expenses. These experts have been well-trained to design websites which feature user-friendly tools for customers, to create appealing web page to lure site visitors and turn them into customers and to make sites which features the right marketing and advertising tools to attract people’s attention.

Meanwhile, for those clients who have advanced technical skills in web designing, most budget web hosting companies also provide do-it-yourself web designing tools which include build tools, templates, and other basic functions.

For those business owners who greatly depend in online transactions, it is very important to make sure that their affordable web hosting can also provide them shopping cart software. With this service feature, ecommerce can maximize the companies’ profits by allowing customers to purchase products and services online and pay these using their credit cards. Meanwhile, for those business people who want to cut expenses, they can also avail of licensed shopping cart software which is downloadable. The advantage of this is that the user who owns the license can customize various applications to meet the server requirements.

Another option for people who are in a steep budget is a free web hosting service which is usually supported by advertisers. Meanwhile, this type of web hosting often comes with few limitations compared to paid web hosting packages.

About the Author

Interested in web hosting related articles? Bill McNulty writes about
budget web hosting
at HostingRef. You might also find other hosting related topics such as
Finding the Hidden Charges When Choosing a Cheap Web Site Hosting Company
and other hosting reviews.

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Build-A-Robot RC (Remote Control) Robot Kit Is Programmable & Easy To Assemble $29.8 Artificial intelligence can be your new best friend wit the Build A Robot kit, part of our new high-tech robot line. Motion sensors, detectors, and more are included with this cool toy robot.The Build A Robot has the ability to kick a ball placed in front of it and that’s not all. With up to 36 programmable functions in each sequence the fun is endless! This toy robot also has a room guard alert feature for those uninvited guests. With motor driven high tech robotic movement and a built in intelligent detection sensor, the Build A Robot will move forward until it senses something in its way, and then react by moving in a new direction. It also comes with moving arms, legs, and can hold simple objects. This robot is fun for everyone and is a great educational toy with a recommended age of 5 years and up. Features: 36 Programmable Actions in One Run Room Guard Alert Kicks the Ball Turns Left or Right Intelligent Sensor Detects Obstacles Realistic Walking Action Holds Simple Objects Motor Driven Moving Arms and Legs Includes: Silverlit Build A Robot Electric Mini Robot Battery Requirements (Not Included): 3 AA Alkaline Batteries See related categories of toy robots , battlebots , and educational toys at the ultimate online toy store .

Web Traffic Building for Beginners – the Web 2.0 Challenge

Web 2.0 can be the secret weapon of every internet marketer for building web traffic to his business. Web 2.0 is about user generated content, interactivity, socialization and content sharing,therefore it’s a very effective platform to get massive web traffic.Here are 3 simple but powerful ways to drive free targeted traffic towards your website:

 1. Blogging

Short for “web log”, a blog refers to a simple webpage consisting of brief paragraphs of opinion, information, personal diary entries, or links, called posts. Blog posts are archived chronologically with the most recent first, in the style of an online journal. Blog postings, typically updated daily, can include images, photos, links, video, audio, or simple text.

 Start a free blog at a service like WordPress or Blogger and use it to promote your site. Make almost every post to link to the site. Allow your visitors to post comments on your articles. Keep your blog interactive and fresh and soon you will drive increased free traffic to your website.

 2. Squidoo

There are many user generated content websites but Squidoo is still the leader of its kind, so you must not leave it out from your web traffic building methods. Basically Squidoo lets you create a webpage named lens where you can write about any topic you like. It’s a perfect place for internet marketers to load up content and advertise their websites.

 You can join Squidoo for free, and set up an endless number of lenses. Lenses are build of modules and you may customize your page as you want. Whether you are a pro or a beginner, Squidoo is a powerful way to get targeted website traffic.

 3. Social Networking

Social networking sites facilitate meeting people, finding like minds and sharing content. The most popular sites of socialization are MySpace and Facebook. They offer an interactive platform suitable for creating a network of friends, personal profiles, blogs, photos, music and videos. Your goal on social networking sites is to create an intriguing profile and to build up a huge list of friends. You may join groups interested in your niche or you can create your own group and so get a great exposure to your business.

 My advise for beginners is one and the same: take instant action! Set up your blog and/or lens, socialize on other social networking sites, and you will succeed to boost web traffic!

 

About the Author

Want to discover more ways to promote your site and your business?
Please visit http://www.webtrafficaction.com and find out how to build multiple streams of traffic.

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Build-A-Robot RC (Remote Control) Robot Kit Is Programmable & Easy To Assemble $29.8 Artificial intelligence can be your new best friend wit the Build A Robot kit, part of our new high-tech robot line. Motion sensors, detectors, and more are included with this cool toy robot.The Build A Robot has the ability to kick a ball placed in front of it and that’s not all. With up to 36 programmable functions in each sequence the fun is endless! This toy robot also has a room guard alert feature for those uninvited guests. With motor driven high tech robotic movement and a built in intelligent detection sensor, the Build A Robot will move forward until it senses something in its way, and then react by moving in a new direction. It also comes with moving arms, legs, and can hold simple objects. This robot is fun for everyone and is a great educational toy with a recommended age of 5 years and up. Features: 36 Programmable Actions in One Run Room Guard Alert Kicks the Ball Turns Left or Right Intelligent Sensor Detects Obstacles Realistic Walking Action Holds Simple Objects Motor Driven Moving Arms and Legs Includes: Silverlit Build A Robot Electric Mini Robot Battery Requirements (Not Included): 3 AA Alkaline Batteries See related categories of toy robots , battlebots , and educational toys at the ultimate online toy store .

Epicenter Network Succeeds By Giving Web Advertisers and Publishers Pathways to High Quality Audiences

LYNNWOOD, WA — Three-year-old Epicenter Network is solidifying its place as an online marketing and advertising leader, by attracting thousands of Web sites and hundreds of legitimate advertisers through a unique model that benefits publishers and advertisers alike.  Central to its approach is a deceptively simple insight: what both types of clients need most is quality audiences.

“There are lots of ways to produce traffic for advertisers.  But we’re not, for example, in the business of creating programs that pay prospects to click,” said Smokey Burns, CEO and co-founder of Epicenter Network, based in Lynnwood, Washington.  “We know that by building a network of responsible publishers and affiliates whose site content draws serious visitors, we can create business connections that are of maximum benefit advertisers and site owners alike.  What we’re assembling is the best all-around solution on the Web.”

Epicenter Network’s multi-channel system encompasses Web sites, blogs, email, applications, domains and other mechanisms.  The network has been built primarily through two tools Epicenter offers publishers and affiliates:

* EpicenterAds—a contextual advertising platform that crawls the content of Web pages and matches them with relevant advertisements.  EpicenterAds is backed by the advertising muscle of the Web’s largest search engines, combined with the most accurate and intuitive contextual engine on the Internet.

* DM2—a proprietary, free Epicenter Network site development platform that helps affiliates quickly and easily build out content-rich Web sites.  Users can choose from a variety of page templates, customize them with keywords, content and a sitemap, then publish the site using Epicenter Network’s hosting services. In addition, Epicenter Network provides select publishing partners with high-paying, versatile XML Pay-Per-Click feeds that are distributed through a proprietary syndication and integrity platform.  Finally, Epicenter offers a domain parking service that allows site developers to maximize the potential for future revenues from domain names.

“By helping our publishers and affiliates build and market better sites, we are greatly benefitting our CPA [Cost Per Action] advertisers as well,” noted Burns.  “We believe we are the best one-stop shop for anyone looking for the greatest business return from their online efforts.”

To learn more about the company, log on to www.epicenternetwork.com or call (425) 744-1474.

About Epicenter Network:

Epicenter is an emerging leader in the Internet marketing and advertising space.  Active in several channels including custom Web properties, contextual advertising, affiliate marketing, co-registration and domains, Epicenter Network’s mission is to provide unparalleled levels of service to its affiliates and unequaled value to advertisers.  Visit www.epicenternetwork.com.

# # #

About the Author

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More Web Site Traffic With The 2 Internet Home Business Ideas

The onpage search engine optimization and the related, rich content of the whole site will influence to the homepage ranking.

1. More Web Site Traffic With High Subpage Rankings.

There is a clear difference between the ranking of the homepage and the overall rankings of the subpages. Google, for instance, appreciates the original, quality and fresh content web sites. The homepage ranking is a result of overall subpage rankings, so the more high ranked subpages, the higher search engine ranking the home page will get.

When a webmaster tracks the search engine rankings of the internet home business web site, the timetable is important. It can take even 6 months or one year before the homepage will reach the final position in the search engine rankings, so there is no hurry to change the onpage SEO too rapidly.

The best way to check, whether a subpage ranks well, is to write a keyword optimized article related to the internet home business ideas, to publish it and then check the ranking a week later, two weeks later and three weeks later.

This can be done by typing the article headline in quotation marks into the search engine search bar and see whether it has been indexed. Of course it is useful to check the results per each keywords too.

Normally the article, related to the internet home business ideas, can get a ranking on the second or third page of the search results and if it will get at least 5 or 6 backlinks from related web sites, this will decide the final ranking.

The article will reach the highest ranking after around 10 weeks have gone from publishing. Of course a lot more web site traffic will come, if the article will appear on the first page and close to the top.

As we see, it is important to have lots of good, related subpage rankings. When the internet home business ideas web site includes enough well ranked subpages, the solid homepage ranking will be reached and at the same time much more web site traffic.

2. Why To Focus On The Content?

One of the most powerful attitude to get more web site traffic, is to focus on the content, i.e. to write optimized pages about the topics of the internet home business ideas on an ongoing basis. This is what the target group loves, what the search engine spiders love and what builds the quality brand image.

A rich content is a great service to the web site visitors. A web site owner can bring his personal views, or personalize, the web site and really show how much homework he has done for the visitors to help them.

The amount of possible topics, concerning internet home business ideas, is endless. An effective way is to type one of the related keywords into the Google search bar and surf the results. A writer has to remember to use always one of the homepage keywords in order to quarantee the relativeness of the new page.

It is nice to write new, fresh content but the tracking is as imporatnt. The tracking simply means learning what works and what do not work.

The useful, rich content is the engine of the mouth to mouth effect, the most effective advertising medium a web site can get.

About the Author

Juhani Tontti, B.Sc., Marketing. Got Interested! See How I Have Written Pages About Several
Internet Home Business Ideas Topics And Really Got A Lot More Web Site Traffic. Click here!

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